About the POWER Project

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The POWER Project, short for "The Portrayal of Women Athletes in Sports Media," is a transformative initiative funded under the Erasmus+ Sport 2024 framework. This collaborative effort, involving six partner organizations across the EU, aims to challenge and change the way women athletes are represented in the media. Over the course of 24 months, the project seeks to promote gender equality and inclusivity in sports media while dismantling harmful stereotypes that hinder progress.

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At BAIS, we are proud to contribute our expertise in fostering gender equality and inclusive sports practices, aligning with our commitment to using sports as a platform for social change.

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Objectives and Activities

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Key Objectives:

• Data Collection: Analyzing the portrayal of women athletes in sports media across partner countries to understand current trends and gaps.

• Guideline Development: Creating actionable strategies for fair representation, tailored to the cultural contexts of Greece, Spain, Bulgaria, Hungary, Portugal, and Italy.

• Training and Education: Equipping journalists, media professionals, and sports organization staff with the tools to promote unbiased narratives.

• Awareness Building: Encouraging societal change through campaigns that challenge stereotypes and highlight the achievements of women in sports.

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Planned Activities:

• Conducting research on media representation of women athletes.

• Designing workshops and training materials for media professionals.

• Engaging diverse stakeholders, from bloggers to sports communication teams, in embracing inclusive practices.

• Developing impactful campaigns that amplify the voices of women in sports and promote equitable representation.

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Project Partners

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The POWER Project unites six esteemed organizations from across Europe, each bringing unique strengths:

1. Athens Network of Collaborating Experts (ANCE) – Greece: The project coordinator, leading efforts in promoting inclusivity through sports and health initiatives.

2. Unió de Federacions Esportives de Catalunya (UFEC) – Spain: Advocating for women's leadership in sports and hosting awareness events.

3. Mundus Bulgaria – Bulgaria: Providing expertise in education through sports and fostering female leadership in the sector.

4. Budapesti Egyesület a Nemzetközi Sportért (BAIS) – Hungary: A driving force for grassroots sports initiatives and gender equality advocacy.

5. Sport Evolution Alliance (SEA) – Portugal: Innovating in gender-inclusive sports policies and community engagement.

6. ISIDEM – Istituto Italiano dei Media – Italy: Offering research excellence in media representation and diversity monitoring.

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Our Role in the Project

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As a partner in the POWER Project, BAIS brings a wealth of experience in promoting inclusivity and gender equality through sports. Our previous initiatives, such as the LeaderSHE and OneGoal projects, have empowered young women to take leadership roles in sports and beyond. Through POWER, we aim to expand this impact by contributing to research, conducting training sessions, and amplifying awareness campaigns that celebrate and support women athletes.